Product Manager Roadmap

# Money and Marketing

# Strategy and market research

  • Segmentation and market analysis, defining the value
  • Product positioning, the vision for the product, storytelling
  • Competitors analysis
  • Figuring out if the product didn't fly; pivot and shutting it down
  • Go-To-Market strategy
  • Roadmap creation, product development strategy, updating it

# Product economics

  • Unit-economics
  • LTV
  • Statistical classification of products by activity (CPA)
  • Financial forecast
  • Calculation of the new business model

# Funnel

  • Cohorts

# User activation

  • 1st session optimisation
  • User activation

# 1st and 2nd purchase conversion

  • B2C
  • B2B

# Audience segmentation

  • Whales
  • Adapters and others

# Channels

  • Notifications
  • Email

# Churn rate reduction, lost MRR

# Pricing

  • Campaigns
  • Price changing
  • RFM-analysis

# Budgeting

# Monetisation models

  • Marketing model: how to calculate, how to optimise
  • Subscription model
  • Model with purchasing
  • Transactions model: auction, marketplace
  • How to combine models
  • New business models calculation

# Understanding the company's growth points

# Traffic purchasing, marketing networks

# ASO and store optimisation

# Working with sales

# Billing

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